Mensa Brands becomes India’s fastest unicorn in just six months

Mensa Brands, an Indian startup that acquires direct-to-consumer brands and helps them scale within the home market and overseas, has become a unicorn just six months after launching its business.

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Falcon Edge Capital led Mensa Brands’ $135 million Series B financing round that values the Indian startup at over $1 billion, the two said Tuesday.

Prosus Ventures, as well as all existing investors including Tiger Global, Norwest Venture Partners and Accel also participated in the new round, pushing Mensa’s all-time raise to over $300 million in equity and debt.

Mensa Brands — founded by Ananth Narayanan, who previously served as the chief executive of fashion e-commerce giant Myntra that was eventually scooped by Flipkart — operates in the same space as Thrasio, the Boston-based startup widely credited with the success of this model.

But Narayanan believes that what Mensa is attempting to do is different. Mensa, which means constellation in Greek, is attempting to build a new age consumer brand similar to the Indian conglomerate Unilever or Bed Bath & Beyond, he said.

“Brands today are getting built very differently. The distribution has completely been democratized. I think you can do brand building very differently and interestingly with a lot more virality and personalization,” he said in an interview with TechCrunch.

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